1.1. “Advertising” refers to any written, printed or electronic communication intended to solicit sales of Hikvision Products to the end-user/consumer that appears in any form of public media including, without limitation, print, broadcast, recorded message, or digital or electronic formats, including on the Internet. Advertising includes, for example and without limitation, communications or materials that a Covered Seller or a third party at the Covered Seller’s direction: (i) sends by direct mailing or in catalogs; (ii) communicates by broadcast emails, group faxes, or text messages; (iii) displays on signs, flyers, posters, or banners including electronic banner advertisements or the equivalent; (iv) broadcasts as infomercials or the equivalent; or (v) displays on the Internet whether or not the Covered Seller also engages in the sale of Hikvision Products to consumers from the same or a different website and whether or not the websites are destination pages, portal websites, natural or paid search engine listings, social media websites, shopping websites, auction websites or the equivalent.
1.2. “Company Website” refers to www.US.Hikvision.com.
1.3. “Covered Seller” collectively means persons that fall within either of the following categories: (i) dealers, distributors, retailers and others to whom we directly sell Hikvision Products and who take title to Hikvision Products directly from us; and (ii) retailers or other purchasers that purchase Hikvision Products from persons that purchase Hikvision Products directly from us for purpose of resale and not for their own use.
1.4. “Effective Date” is the date that this Privacy_Policy is effective, as we may periodically amend it. In all cases, the Effective Date shall be at least 7 days after the Publication Date.
1.5. “Hikvision Products” collectively means any product manufacturered by or for us that we sell directly or authorize our dealers or distributors to sell whether the product is sold by us now or developed and introduced by us after the Effective Date.
1.6. “Manufacturer’s Suggested Retail Prices” or “MSRP” refers collectively to the retail price (before applicable sales taxes, shipping, delivery or handling fees) that we publish on our Company Website or otherwise suggest for Hikvision Products in any written or electronic communications. We may adjust the MSRP of any Hikvision Products in our sole discretion at any time.
1.7. Publication Date is the date that we first publish this, or any modified version, of this Privacy_Policy on our Company Website.
1.8. “Used Hikvision Products” collectively refer to Hikvision Products obtained through customer returns, customer trade-ins, demonstration units, or similar types of means and any Hikvision Products which we identify on our Company Website as discontinued.